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Introduction to Email Marketing Automations for Nonprofits

Updated: May 16


Email Marketing automation for Nonprofits

Many nonprofits utilize email campaigns for fundraising purposes, yet they often find themselves stuck in repetitive tasks when it comes to reaching their targeted donors. According to the 2020 Global Trends in Giving Report, 26% of online donors state that email is the communication tool that most inspires them to give. One of the best ways to enhance your fundraising process is to automate your email campaigns for targeted donors. Zoho Campaigns provides a one-stop solution for your email campaigns, allowing you to reach more donors effectively.


So the deeper the customization, the better the performance of the campaign. But let’s be honest here! It’s already a huge task to send the right emails and SMS to the right donors based on preference and demographics, let alone sending it to them at the right / preferred time. Many Nonprofits do this manually and repetitively to reach more donors. But when we look closely at the steps we take to send those campaigns, there’s a defined process that’s being done repetitively.  What if you could teach that process to an app so it could automate it? It would help you increase your fundraising efforts by reaching more donors.


Why is Zoho Campaigns the Best Email Marketing Tool for Fundraising?


The above-mentioned is the broad vision of automating email campaigns in fundraising, and we have some more reasons to show how it can be helpful in reaching more donors.


  • Saves a lot of time

  • Flawless reports on campaigns

  • Quicker communication with your growing donors/stakeholders

  • Helps in nurturing existing donors

  • Drives more donations

  • Tremendous opportunities for personalization based on segmentation


Now your question could be, what can I try? Try Zoho Campaigns!



A Comprehensive Email Marketing Tool: Zoho Campaigns for Nonprofits


Zoho Campaigns will help you streamline all your email marketing efforts effectively. There are various methods to manage your donors' email marketing, all of which are flexible to your needs and creativity. To simplify, you'll have a variety of building blocks; all you need to do is drag and drop to achieve your preferred outcome. This is exactly what we believe nonprofits need—a less rigid software that adapts to the organization’s requirements. Some important fundraising strategies are mentioned below 


Target Audience for Donations: In every email marketing goal, reaching the maximum number of targeted audiences is important. For the fundraising process, you first need to segregate your targeted donors. It will be helpful to identify which donors have higher priority for receiving emails. Zoho Campaigns allows nonprofits to segment their email lists based on donor preferences, interests, and donation history. By targeting specific audience segments with personalized content, nonprofits can increase fundraising. 


Maintaining Donor Relationships: Personalized communication helps maintain better donor relationships. By sending timely thank-you emails, updates on fundraising progress, and impact reports, nonprofits can keep donors engaged and informed. In Zoho Campaigns, you can customize your workflows according to your donors' responses. 


Increasing Donor Retention: Zoho Email Marketing offers tools for creating, scheduling, and automating email campaigns, enhance the fundraising process. Nonprofits can save time and resources by automating tasks such as donor communications, event reminders, and donation acknowledgments. By staying connected with donors and demonstrating the impact of their contributions, nonprofits can improve donor retention rates over time.


Plus, you don’t need to be a techie to perform these actions! Just have clarity on your processes and clear understanding of your team's needs and struggles, you're more than good to go! Even if you need help due to time or resource constraints, we're here to assist. Just write to reachus@edzola.com, we'll get back to you!



Zoho Campaigns for Fundraising Email Automations


There’s also a popular quote that goes like,

“You’re either the one that creates the automation or you’re getting automated”

Doesn’t it ring true? If you continue to do repetitive tasks mindlessly and be on autopilot mode for half the time, who would take care of the tasks that require the human brain’s unique capabilities? That’s where automation comes into the play!


Here in Zoho Campaigns, automation is where you can build multiple flows to communicate with your various donors in a personalized way.


 

How to Automate Emails with Zoho Campaigns?

A short document for reference

 


Example for setting up Email Automations:


Converting your one-time donor to a recurring donor!


For example, you get one-time donations from new donors, and now you would like to ask them whether they’re interested in donating every month. Also, you’ve got stunning and convincing content where you showcase the impact their donation created, to ask them to donate recurrently. Now, the pain is sending it to those new donors every time they come in and keeping track of who you’ve sent it. This is where ‘Automations’ step in. You can automate this entire process and send the leads in the desired path.


The above is a basic example. You can also do much more to see how they’re responding to your message. You can continue to build it as long as you want - the more you build, the more defined the process will be.


Hope this introduction to email marketing automation was enough to stimulate your ideas for using it in different ways. Start from simple automations like thanking donors or welcoming subscribers etc., Then move on to build on top of it to save more time on mundane processes.



You can try out the demo version of the app for 15 days


Unlock the full potential of Campaigns for your organization!




And before you go, do help us by answering this poll!


What challenges do you anticipate in implementing email marketing automation for your Non-Profit organization?

  • Lack of technical expertise

  • Limited budget for software/tools

  • Integration with existing systems

  • Data management and segmentation (Existing and new data)



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