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Introduction to Email Marketing Automations for Nonprofits

Updated: Feb 19


Email Marketing automation for Nonprofits

“Emails with personalized subject lines are 26% more likely to be opened and personalized calls to action convert 202% better than default calls to action”


So the deeper the customization, the better the performance of the campaign. But let’s be honest here! It’s already a huge task to send the right emails and SMS to the right contacts based on preference and demographics, let alone sending it to them at the right / preferred time. Many Nonprofits do this manually and repetitively for many purposes. But when we look closely at the steps we take to send those campaigns, there’s a defined process that’s being done repetitively.


What if you could teach that process to an app, so it could automate it, while you concentrate on creating great content, the content that helps in bringing more donations or just achieve the goal of your campaign (even that can be taken care of by ChatGPT, but that’s a topic for another day!)? This is what email automation exactly does!



Why ‘Automation’ is your best email marketing ‘Assistant’?

Above mentioned is the wide vision of automating the email campaigns and we have some more reasons of how it can be helpful in many ways

  • Saves a lot of time

  • Flawless reports on campaigns

  • Quicker communication with your growing donors/stakeholders

  • Helps in nurturing existing donors

  • Drives more donations

  • Tremendous opportunities for personalization based on segmentation


Now your question could be, what can I try? Try Zoho Campaigns!



A Comprehensive Email Marketing Tool: Zoho Campaigns for Nonprofits


And now, coming to Zoho Campaigns, the possibilities to automate your different email campaigns are endless. The app offers plenty of ways to manage your Email marketing needs with built-in analytical dashboards. For now, we're going to focus just on its flexible E-mail workflow creation feature, to automate email campaigns. There are various methods and all of them are flexible to your needs and creativity. To put it in a simpler way, you’ll have a variety of building blocks, all you need to do is drag and drop to get your preferred outcome. And this is what we believe that Nonprofits exactly need, a less rigid software that bends to the organization’s needs!


Plus, you don’t need to be a techie to perform these actions! Just have clarity on your processes and clear understanding of your team's needs and struggles, you're more than good to go! Even if you need help due to time or resource constraints, we're here to assist. Just write to reachus@edzola.com, we'll get back to you!



Zoho Campaigns for Email Automations


There’s also a popular quote that goes like,

“You’re either the one that creates the automation or you’re getting automated”

Doesn’t it ring true? If you continue to do repetitive tasks mindlessly and be on autopilot mode for half the time, who would take care of the tasks that require the human brain’s unique capabilities? That’s where automation comes into the play!


Here in Zoho Campaigns, automation is where you can build multiple flows to communicate with your various stakeholders in a personalized way.


 

How to Automate Emails with Zoho Campaigns?

A short document for reference

 


Example for setting up Email Automations:


Converting your one-time donor to a recurring donor!


For example, you get one-time donations from new donors, and now you would like to ask them whether they’re interested in donating every month. Also, you’ve got stunning and convincing content where you showcase the impact their donation created, to ask them to donate recurrently. Now, the pain is sending it to those new donors every time they come in and keeping track of who you’ve sent it. This is where ‘Automations’ step in. You can automate this entire process and send the leads in the desired path.


The above is a basic example. You can also do much more to see how they’re responding to your message. You can continue to build it as long as you want - the more you build, the more defined the process will be.


Hope this introduction to email marketing automation was enough to stimulate your ideas for using it in different ways. Start from simple automations like thanking donors or welcoming subscribers etc., Then move on to build on top of it to save more time on mundane processes.



You can try out the demo version of the app for 15 days


Unlock the full potential of Campaigns for your organization!




And before you go, do help us by answering this poll!


What challenges do you anticipate in implementing email marketing automation for your Non-Profit organization?

  • Lack of technical expertise

  • Limited budget for software/tools

  • Integration with existing systems

  • Data management and segmentation (Existing and new data)



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